Axe Embarks on the World's Dirtiest Tour

Axe Embarks on the World's Dirtiest Tour - Event Marketer

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Axe Embarks on the World’s Dirtiest Tour

Case Study Details

Brand: AXE UNILEVER

Agency: GMR MARKETING

Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM

Year: 2008

To promote its new shower gel to 18- to-24-year-old men, Axe tapped into the little boy inside every grown man with the World’s Dirtiest Tour. The 110-foot-by-45-foot footprint (pulled by four semi-truck…

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