BMW Celebrates 100 Years With Broadway-Style Event

BMW Celebrates 100 Years With Broadway-Style Event - Event Marketer

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BMW Celebrates 100 Years With Broadway-Style Event

Case Study Details

Brand: BMW

Agency: VOK DAMS

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)

Year: 2017

How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on…

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