BMW Enlists 14 Helicopters to Show Off New Vehicle - Event Marketer

BMW Enlists 14 Helicopters to Show Off New Vehicle - Event Marketer
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BMW Enlists 14 Helicopters to Show Off New Vehicle

Brand: BMW
Agency: THE EVENT COMPANY
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2005
BMW gave a select group of auto buyers an unforgettable first impression of its new 1 Series. The automaker hired 14 helicopters to fly key customers to a small, secluded airfield via chopper for a first-hand…
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