BMW's ride to Coachella - Event Marketer

BMW's ride to Coachella - Event Marketer
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BMW’s ride to Coachella

edta-2018_digital-live_bronze_bmw
Brand: BMW
Agency: MIRRORED MEDIA
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST DIGITAL + LIVE CAMPAIGN
Year: 2018
WHY THE JUDGES LOVE IT:  Coachella is a breeding ground for content creation, so to promote its i Series electric and hybrid vehicles, BMW headed to the desert. The brand enlisted festival headliner John…
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