Busch Light Has Fans Follow Clues to its Pop-up 'Schop'

Busch Light Has Fans Follow Clues to its Pop-up 'Schop' - Event Marketer

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Busch Light Has Fans Follow Clues to its Pop-up ‘Schop’

Case Study Details

Brand: ANHEUSER-BUSCH BUSCH LIGHT

Agency: THE EXPERIENTIAL GROUP

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST OUTDOOR ENVIRONMENT

Year: 2019

While we don’t think AB engineered an event marketing program just to win our highly coveted Best Outdoor Environment award, you’ve gotta hand it to them for taking the “outdoor environment” part…

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