Caterpillar's LED Exhibit Towers Light up Bauma

Caterpillar's LED Exhibit Towers Light up Bauma - Event Marketer

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Caterpillar’s LED Exhibit Towers Light up Bauma

Case Study Details

Brand: CATERPILLAR

Agency: CIRC CORPORATE EXPERIENCE GMBH & CO. KG

Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN

Year: 2008

At Bauma 2007 in Munich, one of the world’s largest trade fairs for construction machinery, Caterpillar made sure its program embodied the spirit of its offer: complete 360-degree solutions. Two 40-foot…

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