Cheesecake Factory Tour Aims to 'Drive Out Hunger'

Cheesecake Factory Tour Aims to 'Drive Out Hunger' - Event Marketer

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Cheesecake Factory Tour Aims to ‘Drive Out Hunger’

Case Study Details

Brand: THE CHEESECAKE FACTORY

Agency: STAGE ACTIVE BRAND MARKETING

Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN

Year: 2010

To get food to families during these tough economic times, the Cheesecake Factory and Feeding America, a national domestic hunger-relief charity, took to the road on the Drive Out Hunger tour. The 30-city…

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