Chevrolet Music Festival Amplifies CMA Sponsorship - Event Marketer

Chevrolet Music Festival Amplifies CMA Sponsorship - Event Marketer
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Chevrolet Music Festival Amplifies CMA Sponsorship

Brand: GENERAL MOTORS CHEVROLET
Agency: CAMPBELL-EWALD
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2006
GM leveraged Chevrolet’s sponsorship of the Country Music Association Awards across a variety of media. In addition to sponsoring the awards TV broadcast, the automaker deployed the Chevy All Access…
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