Coca-Cola Hosts a Final Four Food and Music Festival

Coca-Cola Hosts a Final Four Food and Music Festival - Event Marketer

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Coca-Cola Hosts a Final Four Food and Music Festival

Case Study Details

Brand: COCA-COLA

Agency: CREATIVE PRESENCE PARTNERS

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)

Year: 2007

In year four of an 11-year deal with the NCAA, Coca-Cola wanted to turn up the dial on its fan connections through college sports, focusing on the property’s crown jewel, the men’s basketball tournament’s…

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