Coke, Kellogg's and Masterfoods Form NASCAR Alliance

Coke, Kellogg's and Masterfoods Form NASCAR Alliance - Event Marketer

Search Details

Coke, Kellogg’s and Masterfoods Form NASCAR Alliance

Case Study Details

Brand: MASTERFOODS COCA-COLA KELLOGG'S

Agency: PIERCE PROMOTIONS & ENTERTAINMENT

Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM

Year: 2005

For Coca-Cola, Kellogg’s and Masterfoods USA, those NASCAR sponsorships are all about moving product off of retailers’ shelves. The trio of megabrands joined forces to engineer a seven-month program…

Export as PDF

Back to Search