Coke Takes a Data-Driven Approach to Rebranding

Coke Takes a Data-Driven Approach to Rebranding - Event Marketer

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Coke Takes a Data-Driven Approach to Rebranding

Case Study Details

Brand: COCA-COLA

Agency: URBAN

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST DIGITAL + LIVE CAMPAIGN

Year: 2016

Realizing that quality brand engagements are more important than mass sampling, Coca-Cola took a targeted, data-driven approach for a rebranding activation that helped Australians ages 25 to 35 fall in…

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