Comcast Employs a Three-Pronged Sponsorship Strategy

Comcast Employs a Three-Pronged Sponsorship Strategy - Event Marketer

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Comcast Employs a Three-Pronged Sponsorship Strategy

Case Study Details

Brand: COMCAST

Agency: GMR MARKETING CRAFTSMEN INDUSTRIES

Awards: EX AWARDS — BEST VEHICLE DESIGN

Year: 2016

As the official entertainment provider of NASCAR, XFINITY wanted to get fans’ motors running while demonstrating the power of its X1 Entertainment operating system. With a three-pronged activation strategy…

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