Comcast Employs a Three-Pronged Sponsorship Strategy

Comcast Employs a Three-Pronged Sponsorship Strategy - Event Marketer

Search Details

Comcast Employs a Three-Pronged Sponsorship Strategy

Case Study Details

Brand: COMCAST

Agency: CRAFTSMEN INDUSTRIES GMR MARKETING

Awards: EX AWARDS — BEST VEHICLE DESIGN

Year: 2016

As the official entertainment provider of NASCAR, XFINITY wanted to get fans’ motors running while demonstrating the power of its X1 Entertainment operating system. With a three-pronged activation strategy…

Export as PDF

Back to Search