Cotton Activates its First Live 24-Hour Runway Show

Cotton Activates its First Live 24-Hour Runway Show - Event Marketer

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Cotton Activates its First Live 24-Hour Runway Show

Case Study Details

Brand: COTTON INCORPORATED

Agency: JACK MORTON WORLDWIDE

Awards: EVENT TECHNOLOGY AWARDS — BEST DIGITAL+LIVE CAMPAIGN (B-TO-C)

Year: 2013

Think cotton is just about comfy t-shirts and sexy jeans? That’s just the notion Cotton Incorporated wanted to dispel. And where better to do that than in Miami’s South Beach, where the brand activated…

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