Fiat Drives Home its Style Message with SoHo Gallery

Fiat Drives Home its Style Message with SoHo Gallery - Event Marketer

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Fiat Drives Home its Style Message with SoHo Gallery

Case Study Details

Brand: FIAT

Agency: GEORGE P. JOHNSON

Awards: EX AWARDS — BEST POP-UP STORE

Year: 2012

Looking to make an impression in a venue with a little more inherent style than the convention centers that host auto shows, Fiat decided to take its 500 Cabriolet to the streets of SoHo. The automaker…

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