Ford 'drives' to do good for local schools - Event Marketer

Ford 'drives' to do good for local schools - Event Marketer

Ford ‘drives’ to do good for local schools

ex_awards_best_cause_ford_1_2019
Brand: FORD
Agency: GTB
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2019
Despite it being a crucial factor in making a purchase, many consumers aren’t as motivated to visit dealerships for test- drives. Ford found a way to not only encourage test-drives by eliminating…
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