Ford Executes a Drivable 'Escape the Room' Game

Ford Executes a Drivable 'Escape the Room' Game - Event Marketer

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Ford Executes a Drivable ‘Escape the Room’ Game

Case Study Details

Brand: FORD

Agency: GAIL & RICE CIVIC ENTERTAINMENT GROUP

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)

Year: 2017

What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator…

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