Ford Parks Pink Cars for Susan G. Komen Races

Ford Parks Pink Cars for Susan G. Komen Races - Event Marketer

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Ford Parks Pink Cars for Susan G. Komen Races

Case Study Details

Brand: FORD

Agency: TEAM DETROIT

Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN

Year: 2008

The color pink has never looked so hot thanks to Ford, a national series sponsor of Susan G. Komen Race for the Cure for 14 years, and its Warriors in Pink campaign. The campaign, which launched its second…

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