Ford Targets Younger Demo With Crowdsourced News Show

Ford Targets Younger Demo With Crowdsourced News Show - Event Marketer

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Ford Targets Younger Demo With Crowdsourced News Show

Case Study Details

Brand: FORD

Agency: IMAGINATION

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF SOCIAL MEDIA

Year: 2016

Brands are increasingly expected to have an authentic conversation with their customers. Ford Social Square, a crowdsourced news magazine show, revved up conversation at auto shows with Gen Y and Gen Z…

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