Ford Test Drives a Targeted Facebook Strategy

Ford Test Drives a Targeted Facebook Strategy - Event Marketer

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Ford Test Drives a Targeted Facebook Strategy

Case Study Details

Brand: FORD

Agency: TEAM DETROIT FLASH POINT COMMUNICATIONS

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF FACEBOOK

Year: 2014

Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand.…

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