Ford's 'Electric' TV Show Format Drives Buzz for the New Mustang Mach E - Event Marketer

Ford's 'Electric' TV Show Format Drives Buzz for the New Mustang Mach E - Event Marketer

Ford’s ‘Electric’ TV Show Format Drives Buzz for the New Mustang Mach E

2020 EDTA_Digital+Live_Ford_Gold
Brand: FORD
Agency: IMAGINATION
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST DIGITAL + LIVE CAMPAIGN
Year: 2019
A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host…
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