Fox Recruits 'X-Files' Fans with a UFO Crash Landing

Fox Recruits 'X-Files' Fans with a UFO Crash Landing - Event Marketer

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Fox Recruits ‘X-Files’ Fans with a UFO Crash Landing

Case Study Details

Brand: FOX

Agency: CREATIVE RIFF

Awards: EX AWARDS — BEST P.R. STUNT

Year: 2016

When a 16-foot-tall UFO flying saucer “crashed” into The Grove, the retail and entertainment complex in Los Angeles, the p.r. stunt caught the attention of shoppers and motivated fans to come see it…

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