Fox Unleashes Live Penguins to Promote 'Ice Age' DVD

Fox Unleashes Live Penguins to Promote 'Ice Age' DVD - Event Marketer

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Fox Unleashes Live Penguins to Promote ‘Ice Age’ DVD

Case Study Details

Brand: FOX

Agency: PARADIGM SHIFT WORLDWIDE

Awards: EX AWARDS — BEST INTEGRATED P.R.PROGRAM FOR AN EVENT

Year: 2003

Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting…

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