Garnier Rocks a Sing in the Shower Contest

Garnier Rocks a Sing in the Shower Contest - Event Marketer

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Garnier Rocks a Sing in the Shower Contest

Case Study Details

Brand: GARNIER FRUCTIS

Agency: AMP AGENCY

Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP

Year: 2010

Leveraging its “American Idol” sponsorship, Garnier Fructis created the Sing in the Shower contest to connect with college students on 12 campuses. The brand’s objective was to increase retail sales…

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