General Motors Builds Show Buzz with a Bold Slogan

General Motors Builds Show Buzz with a Bold Slogan - Event Marketer

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General Motors Builds Show Buzz with a Bold Slogan

Case Study Details

Brand: GENERAL MOTORS

Agency: GM R*WORKS

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)

Year: 2008

At the Chicago Auto Show last year, General Motors’ goal was to generate leads, increase foot traffic and boost sales for its 313 dealers in the Chicago area and northwest Indiana. GM wanted to make…

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