Google's Laundromat Pop-up Lets Gamers 'Play to Pay'

Google's Laundromat Pop-up Lets Gamers 'Play to Pay' - Event Marketer

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Google’s Laundromat Pop-up Lets Gamers ‘Play to Pay’

Case Study Details

Brand: GOOGLE

Agency: SOHO EXPERIENTIAL BIG SPACESHIP

Awards: EX AWARDS — BEST POP-UP OR IN-STORE RETAIL EVENT

Year: 2018

Smart marketers know how to align what they’re selling with what consumers are needing—in exactly the right moment. Case in point: Google Play’s pop-up experience in Manhattan’s East Village, an…

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