Harley Revs up its Charity Ride with a Theme Park - Event Marketer

Harley Revs up its Charity Ride with a Theme Park - Event Marketer
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Harley Revs up its Charity Ride with a Theme Park

Brand: HARLEY-DAVIDSON
Agency: NCOMPASS INTERNATIONAL BILL SILVA PRESENTS
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2009
Watching a fleet of 25,000 Harley-Davidson motorcycles come roaring down the freeway is enough to make your heart race. And that’s exactly what the brand wanted to do with its 25th annual Love Ride—the…
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