HBO Exhibition Puts the Game in 'Game of Thrones'

HBO Exhibition Puts the Game in 'Game of Thrones' - Event Marketer

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HBO Exhibition Puts the Game in ‘Game of Thrones’

Case Study Details

Brand: HBO

Agency: MOEY

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF GAMIFICATION

Year: 2013

Winter is not coming anytime soon for HBO’s hit series “Game of Thrones.” To keep its momentum moving in the right direction, HBO took the franchise on the road for two months and transported viewers…

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