HGTV Creates Magical Pop-Up Holiday House at Mall

HGTV Creates Magical Pop-Up Holiday House at Mall - Event Marketer

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HGTV Creates Magical Pop-Up Holiday House at Mall

Case Study Details

Brand: HGTV

Agency: POP2LIFE

Awards: EX AWARDS — BEST MALL EVENT PROGRAM

Year: 2014

Is there anything more magical than a life-size multi-level gingerbread house? The HGTV Holiday House nailed it with multiple touch points that engaged shoppers with the brand. The house, positioned at…

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