HP Drops a Social Media Net Over its Discover Event

HP Drops a Social Media Net Over its Discover Event - Event Marketer

HP Drops a Social Media Net Over its Discover Event

Case Study Details

Brand: HP

Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-B) EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)

Year: 2015

They say good things come in threes, and the three-pronged social media plan behind HP Discover 2015, Hewlett-Packard’s three-day bi-annual conference and trade show, is no exception. HP’s new Social…

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