HP's Influencer Strategy Boosts Millennial Engagement

HP's Influencer Strategy Boosts Millennial Engagement - Event Marketer

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HP’s Influencer Strategy Boosts Millennial Engagement

Case Study Details

Brand: HP

Agency: INFINITY MARKETING TEAM

Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP

Year: 2016

Fact: 25 percent of young millennials buy technology products because they’re the cool new thing to have, not as a replacement or an upgrade. With that in mind, HP set out to showcase its Pavilion x360…

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