HSBC Taxis New York City Consumers in 1950s Style

HSBC Taxis New York City Consumers in 1950s Style - Event Marketer

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HSBC Taxis New York City Consumers in 1950s Style

Case Study Details

Brand: HSBC

Agency: RENEGADE MARKETING GROUP

Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM

Year: 2004

Back when checkered cabs roamed free and loose in the Big Apple, cabbies were revered for their local knowledge. The best gin joint? The worst cup of joe? Fuggettabout it—the cabbies knew it all. The…

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