Imagine Dragons, Southwest Host an In-Flight Concert

Imagine Dragons, Southwest Host an In-Flight Concert - Event Marketer

Imagine Dragons, Southwest Host an In-Flight Concert

Case Study Details

Brand: SOUTHWEST AIRLINES

Agency: MAC PRESENTS

Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-B) EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)

Year: 2015

In a competitive field of discount carriers, Southwest Airlines wanted to build brand affinity and awareness among adults ages 18 to 54. Turns out, the way to do that was through music, specifically Imagine…

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