Indy Racing League Embarks on a Multi-Vehicle Fan Tour - Event Marketer

Indy Racing League Embarks on a Multi-Vehicle Fan Tour - Event Marketer
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Indy Racing League Embarks on a Multi-Vehicle Fan Tour

Brand: INDY RACING LEAGUE
Agency: IGNITION
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2004
The genius was in the separate-yet-together formula. The Indy Racing League mobile Fan Experience featured four standalone vehicles that invaded a market, split up for targeted events, then combined a…
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