Kia Gives Canadian Fans Hockey Hairstyle Makeovers Using Augmented Reality - Event Marketer

Kia Gives Canadian Fans Hockey Hairstyle Makeovers Using Augmented Reality - Event Marketer
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Kia Gives Canadian Fans Hockey Hairstyle Makeovers Using Augmented Reality

EDTA_Best_Virtual_Augmented_Kia_2019
Brand: KIA
Agency: RHODDY MARKETING GROUP
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY
Year: 2019
First of all: Lettuce? Yep, to complement its partnership with the Canadian Hockey League and a junior hockey championship, Kia built an AR activation around the funky, long-in-the-back hairdos—sometimes…
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