Kia's Stunt Brings the Fashion Runway to the Raceway - Event Marketer

Kia's Stunt Brings the Fashion Runway to the Raceway - Event Marketer

Kia’s Stunt Brings the Fashion Runway to the Raceway

db_ex-2018_best-p-r-stunt_kia_2
Brand: KIA
Agency: IMG LIVE
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2018
To attract cutting-edge consumers and create buzz around its 2018 Stinger sports sedan, Kia staged a full-on drag race stunt at the most unlikely of settings: New York Fashion Week. Six celebrities, including…
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