LEGO Summons the Force to Unveil Largest Model Yet

LEGO Summons the Force to Unveil Largest Model Yet - Event Marketer

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LEGO Summons the Force to Unveil Largest Model Yet

Case Study Details

Brand: LEGO

Agency: JACK MORTON WORLDWIDE

Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)

Year: 2013

Times Square may have seen it all in its 104-year run as the center of the known universe, but it’s never seen this. To reignite brand loyalty for its Star Wars products and build excitement for the…

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