Lexus Activates an On-Demand Press Conference - Event Marketer

Lexus Activates an On-Demand Press Conference - Event Marketer
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Lexus Activates an On-Demand Press Conference

db_ex-2018_social-and-tech_silver_lexus_3
Brand: LEXUS
Agency: VOK DAMS
Awards: EX AWARDS — BEST USE OF TECHNOLOGY AND SOCIAL MEDIA
Year: 2018
The chaos of traversing the IAA, one of the world’s largest auto shows, is enough to fluster even the calmest consumer, but for international press covering the event, it can be sheer anarchy. Like many…
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