Lexus' Ride-and-Drive Footprint Offers Upscale Activations

Lexus' Ride-and-Drive Footprint Offers Upscale Activations - Event Marketer

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Lexus’ Ride-and-Drive Footprint Offers Upscale Activations

Case Study Details

Brand: LEXUS

Agency: AMCI

Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)

Year: 2008

Taste of Lexus was completely revitalized for this year, becoming more than just an upscale ride-and-drive, but a destination in its own right. Modeled after retail destinations like Rodeo Drive and Fifth…

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