Lucasfilm's Retail Strategy is out of this World

Lucasfilm's Retail Strategy is out of this World - Event Marketer

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Lucasfilm’s Retail Strategy is out of this World

Case Study Details

Brand: LUCASFILM

Agency: THE MARKETING ARM

Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM

Year: 2006

Boosting sales of “Star Wars Episode III: Revenge of the Sith” merchandise and establishing Wal-Mart as the place to get it were the goals of this campaign. Parking lots at nearly 400 Wal-Mart stores…

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