Flash Mob and Skywriting Take Claritin to New Heights

Flash Mob and Skywriting Take Claritin to New Heights - Event Marketer

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Flash Mob and Skywriting Take Claritin to New Heights

Case Study Details

Brand: CLARITIN

Agency: GEARWERX

Awards: EX AWARDS — BEST P.R. STUNT

Year: 2012

A skywriting stunt took Claritin to new heights far above the Toronto skyline. Having planes type out Claritin’s tagline, “Live Claritin Clear Today,” was a chance for the allergy medicine to…

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