MasterCard's Rugby Sponsorship Offers #44DaysofCrazy

MasterCard's Rugby Sponsorship Offers #44DaysofCrazy - Event Marketer

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MasterCard’s Rugby Sponsorship Offers #44DaysofCrazy

Case Study Details

Brand: MASTERCARD

Agency: OCTAGON

Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP

Year: 2016

MasterCard isn’t known for its heritage in rugby, so to give its brand a boost throughout its sponsorship of the 2015 Rugby World Cup, it unleashed #44daysofcrazy—a series of surprise and delight experiences…

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