Mercedes-Benz brings consumers into another world - Event Marketer

Mercedes-Benz brings consumers into another world - Event Marketer
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Mercedes-Benz brings consumers into another world

edta-2018_best-permanent-popup-retail_silver_mercedes
Brand: MERCEDES-BENZ
Agency: CZARNOWSKI
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST PERMANENT OR POP-UP RETAIL EXPERIENCE
Year: 2018
WHY THE JUDGES LOVE IT: To attract a younger audience and infuse motion into an otherwise static environment, Mercedes-Benz created video content that incorporated local cultural influencers, from street…
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