Mercedes-Benz Engages Younger Demo on Concert Tour

Mercedes-Benz Engages Younger Demo on Concert Tour - Event Marketer

Search Details

Mercedes-Benz Engages Younger Demo on Concert Tour

Case Study Details

Brand: MERCEDES-BENZ

Agency: ENGINE SHOP AGENCY

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)

Year: 2016

To increase its cool factor and positive brand sentiment among millennials, Mercedes-Benz used the Evolution Tour, intimate concert experiences to help the brand align with music, art, fashion and technology…

Export as PDF

Back to Search