Microsoft's In-Store VIP Experiences Surprise and Delight Consumers

Microsoft's In-Store VIP Experiences Surprise and Delight Consumers - Event Marketer

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Microsoft’s In-Store VIP Experiences Surprise and Delight Consumers

Case Study Details

Brand: MICROSOFT

Agency: UNITED ENTERTAINMENT GROUP

Awards: EX AWARDS — BEST SHOPPER MARKETING EVENT PROGRAM

Year: 2015

Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers…

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