Miller Lite Charters a Private 'Taste Express' Train

Miller Lite Charters a Private 'Taste Express' Train - Event Marketer

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Miller Lite Charters a Private ‘Taste Express’ Train

Case Study Details

Brand: MILLER

Agency: GMR MARKETING LIVE NATION

Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)

Year: 2007

With their grassroots feel, Miller Lite’s “Save the Taste” ads were ripe for a live event translation. The brand delivered with a proprietary music property unlike any other. Miller chartered a private…

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