Mini Leverages Opera Relationship for Outdoor Event - Event Marketer

Mini Leverages Opera Relationship for Outdoor Event - Event Marketer
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Mini Leverages Opera Relationship for Outdoor Event

Brand: MINI
Agency: METZLER:VATER
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2012
Playing against type, Mini went “big” to create the Pavilion 21 Mini Opera Space. The footprint, a part of the Munich Opera and an element of Mini’s broader community improvement initiative, was…
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