MINI Puts a Playful Auto Show Experience into Gear

MINI Puts a Playful Auto Show Experience into Gear - Event Marketer

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MINI Puts a Playful Auto Show Experience into Gear

Case Study Details

Brand: MINI

Agency: ACME DESIGN CZARNOWSKI

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)

Year: 2014

Every seven years MINI launches a new hard top in North America. For the 2014 release the automaker needed to show consumers how much fun a MINI can be, and moreover grab them right out of the aisles of…

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