Dealers Take on MINI's Hair-Raising Driving Demos - Event Marketer

Dealers Take on MINI's Hair-Raising Driving Demos - Event Marketer
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Dealers Take on MINI’s Hair-Raising Driving Demos

db_ex-2018_best-b-to-b-event_mini_2
Brand: MINI
Agency: CAMPOS CREATIVE WORKS
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (B-TO-B)
Year: 2018
To get MINI dealership employees excited about the new 2017 MINI Countryman, the company decided to go against traditional automotive training protocol and design an experiential event. Getting behind…
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