MTV Drives Tune-in and UGC with Hologram Tech at the Museum of Missy Elliott

MTV Drives Tune-in and UGC with Hologram Tech at the Museum of Missy Elliott - Event Marketer

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MTV Drives Tune-in and UGC with Hologram Tech at the Museum of Missy Elliott

Case Study Details

Brand: MTV NETWORKS

Agency: BMF

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST TOUCH-OR GESTURE-BASED INTERACTIVE

Year: 2019

Missy “Misdemeanor” Elliott has become a music video icon, so to drive tune-in to the MTV Video Music Awards, during which the artist would become a Video Vanguard Award recipient, MTV decided to recreate…

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